Share this article Share this article PEACHTREE CITY, Ga., Jan. 11, 2021 /PRNewswire/ -- Today at CES 2021, Panasonic Automotive Systems of America (Panasonic Automotive) is pleased to introduce its new Augmented Reality (AR) HUD. A leader in projection generation innovation, Panasonic utilizes its latest advances in optics, volume optimization and imaging technology, combined with AI technology from its SPYDR cockpit domain controller to render near-field and far-field content for vehicle information (like speed), object and pedestrian detection, and mapping / route guidance, for a seamless, more engaged and informed driver experience. Panasonic Automotive AR Head-Up Display "The HUD market is one of the fastest growing categories in mobility, but traditional HUDs only cover a small section of the road," said Scott Kirchner, president Panasonic Automotive and executive director, Panasonic Smart Mobility. "Panasonic's AR HUD solutions cover more of the roadway, with traditional cluster content like speed and fuel in the near field as well as 3D overlays in the far field, showing navigation and other critical driver data mapping spatially to the road ahead. And in a future with more self-driving vehicles, our AR HUD could provide an important added level of comfort and assurance for AV passengers as well."