PBS could help rebuild trust in US media This piece is adapted from the Tow Center for Digital Journalism’s weekly newsletter. In February, M&RR, a marketing research firm, released the results of a “nationwide survey” that found PBS to be “America’s most trusted institution.” According to a press release from the broadcaster, “a vast majority–76%–of respondents trust PBS ‘a great deal’ or ‘somewhat’ compared with lower-ranking perceptions of other institutions,” including government entities and other media outlets. PBS developed the survey, which designated it the “most trusted” institution for the past eighteen years. PBS and M&RR did not release the entire survey, nor the specific wording of many questions.