Peloton's 'revolutionary' technology faces test in patent wars Christopher Yasiejko, Bloomberg News VIDEO SIGN OUT Spinning wheels arenât the only things that keep Peloton Interactive Inc. moving -- the home-exercise company is also waging patent wars with its rivals. Already a market leader, Peloton benefited spectacularly from the pandemic, minting founder John Foley as a billionaire.But it still has unfinished business: fending off competitors with lawsuits accusing them of copying the technology built into its US$2,000-plus stationary bikes. This kind of litigation is common in rapidly evolving industries with several players jostling for dominance. But legal experts say Pelotonâs offensive puts its own patents in jeopardy once they are scrutinized in court â despite the companyâs claim to be a pioneer of ``revolutionaryââ technology. If these patents are declared invalid by early next year, when the battles are expected to play out, Peloton will lose legal protection for innovations it has called âcoreââ to its fusion of exercise equipment with interactive live and recorded workouts.