PALM BEACH GARDENS, Fla. —Â We donât subscribe. Three words that could set the tone for what could be a thankless, time-consuming exchange. The seller who needs to provide metrics in a highly accountable media landscape and has no ânumbersâ to show could be at a competitive disadvantage. Perhaps you sell for a locally owned and operated station that doesnât subscribe or a privately held owner who simply isnât of the mindset to subscribe to a ratings service. Frustration often turns into low motivation and the downward sales spiral begins. My recent marketing work, took me down this road twice. Each time obvious opportunity was missed when 80s-style pitch flow jumped in the way of newer thinking. If you are selling for a news/talk station that doesnât subscribe to a ratings service, here are some takeaways that come from the field and could help your chances of winning in a highly competitive environment.