PepsiCo backs EU-wide environmental labelling: ‘Consumers should be supported, and industry incentivised’ Consumers have a right to expect transparency from producers, according to Gloria Gabellini, PepsiCo’s Director of Environmental Policy, who is advocating for an EU-wide, harmonised environmental labelling scheme. Consumers are increasingly concerned about their environmental footprint, and consequently, that of the food and drink products they consume. Environmental labelling presents an opportunity to help consumers make informed choices based on a product’s sustainability credentials. According to 2019 YouGov data, more than two-thirds of consumers are supportive of such a scheme. Specifically, the survey – commissioned by carbon management and reduction organisation the Carbon Trust – suggested that the majority of consumers across Italy, Canada, Spain, the Netherlands, Sweden, the UK, and the US would be in favour of ‘climate labelling’ for food.