Photo credit: alexugalek – adobe-stock.com Innovative applications, eco-friendly materials, startling sample packs, and unusual sprays emerge to address consumer trends driven by sustainability, generational shifts, and the continued digital revolution. Perfume, an emblematic product of the beauty world, is constantly reinventing itself to multiply innovations that delight us. Imagination remains essential for this beauty segment in constant progression, as evidenced by the figures. For 2019, the world of beauty amounted 220 billion Euros posted growth of 5.0% compared to 2018, (5.5% growth in 2017) with more than 11% devoted to fragrances. For 2018, total fragrances amount to $50.98 billion with 2.4% growth compared to 2017. Ten years ago, in 2009, the total fragrance rose 3.8% vs. 2008 to $36.63 billion.