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5 advances and packaging trends in the beauty universe

New packages, tools and technology are transforming the cosmetics market.
From new beauty tools like application sponges to a digital era that powers personalization and customization, the cosmetics market is leveraging innovation in packaging to delight consumers.
The cosmetics universe is always looking for innovative products. From all over the world, new trends and new packaging materials are providing ideas for new products [1-see references below].
Global cosmetics trends differ a bit by country: In the U.S., for example, the emphasis is on perfect skin, as labeled by Hollywood stars; Italians wonder about green and sustainable cosmetics; Germans are pragmatic and seek natural beauty and practice; in the UK, the main importance is on following the dictates of social networks (appearance reigns supreme); and the Japanese mix high-tech, efficiency and tradition. ....

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Perfume Packaging Does So Much More These Days

Photo credit: alexugalek – adobe-stock.com
Innovative applications, eco-friendly materials, startling sample packs, and unusual sprays emerge to address consumer trends driven by sustainability, generational shifts, and the continued digital revolution.
Perfume, an emblematic product of the beauty world, is constantly reinventing itself to multiply innovations that delight us. Imagination remains essential for this beauty segment in constant progression, as evidenced by the figures. For 2019, the world of beauty amounted 220 billion Euros posted growth of 5.0% compared to 2018, (5.5% growth in 2017) with more than 11% devoted to fragrances. For 2018, total fragrances amount to $50.98 billion with 2.4% growth compared to 2017. Ten years ago, in 2009, the total fragrance rose 3.8% vs. 2008 to $36.63 billion. ....

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