Pineywoods Benefits Expands With First Strategic Partnership Merging the employee benefits division of Blu Sky Benefits with Pineywoods Benefits to serve West Central Florida News provided by Share this article Share this article TAMPA, Fla., April 20, 2021 /PRNewswire/ -- Tampa-based Pineywoods Benefits (PWB) announced today its purchase of the employee benefits division of Blu Sky Benefits, an employee benefits and 401(k) advising firm located in Tampa. "We're excited for this first strategic partnership that expands local access to cost-effective, full-service employee benefits planning and administration for employers and human resource professionals in West Central Florida," said Jeff Lenderman, principal and founder of Pineywoods Benefits. "This alliance reflects our strategy to build business organically and sustainably through mutually beneficial collaborations with local firms that complement and expand our Pineywoods employee benefits business and portfolio of Pineywoods companies."