PINK Teams Up With The Jed Foundation To Celebrate Mental Health Awareness Month With Virtual "Make Your Move Fest" Initiative Will Leverage Gen Z Celebrities and Influencers to Encourage Young Adults to Make Moves that Foster Positive Mental Health News provided by Share this article Share this article COLUMBUS, Ohio, April 29, 2021 /PRNewswire/ -- Victoria's Secret PINK is continuing its partnership with leading national nonprofit, The Jed Foundation, by turning Mental Health Awareness Month into action with a virtual 'Make Your Move Fest' and co-branded Hub launching May 1. The month-long interactive journey will span multiple social platforms and celebrates the ways movement, expression, connection and self-care can help us feel our best and get the most out of our lives. Throughout May, the brand is encouraging fans to show how they are taking actions – or making moves – that support their mental health using #MAKEYOURMOVE. For every post on Instagram, Twitter or TikTok, PINK will donate $1, up to $250,000, to The Jed Foundation.