Placeiq Acquires Skyhook's Geospatial Insights Business Line

Placeiq Acquires Skyhook's Geospatial Insights Business Line


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NEW YORK – PlaceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired the Geospatial Insights business line from Skyhook Wireless Inc., the worldwide independent leader in location technology. This strategic acquisition will further accelerate PlaceIQ’s growth as the leader in location intelligence. Financial terms for the acquisition were not disclosed.
PlaceIQ will service Skyhook’s existing Geospatial Insights customers with access to PlaceIQ location data, fulfilling use cases from commercial foot traffic metrics to competitive conquesting and consumer segmentation. PlaceIQ will also be acquiring rights to Skyhook’s data enrichment SDK which allows customers to segment their first-party data with visitation-based consumer behaviors.

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