As almost half of consumers in the UK report snacking in between meals on a regular basis due to the COVID-19 outbreak, comfort foods – such as popcorn – have an untapped potential for innovation. Blurring category lines by adding popcorn to snack bars is a strategy worth exploring to engage with adventurous consumers, including not only popcorn lovers but also snackers who are looking for multi-sensory and share-worthy experiences. Below are some of the latest popcorn innovations that snack bar brands could take inspiration from. Popcorn moves beyond its core category Tapping into the Mintel Trend Driver Experiences – which explores how significant numbers of consumers are looking for unique sensations –