#DriveDefinesHer: Panamera campaign that celebrates female role models. To mark the upcoming regional release of the latest Panamera, Porsche Middle East, and Africa FZE has launched #DriveDefinesHer, an inspirational campaign that sees the brand partner with a select group of inspiring and driven females from the UAE, Saudi Arabia, and Kuwait to support and celebrate the determination of female leaders across the Gulf region. In keeping with the model’s tagline of Drive Defines Us, Porsche has uncovered unique and inspiring stories of highly ambitious women who are making significant strides within their line of work. #DriveDefinesHer is shining a spotlight on their achievements, with the aim of encouraging other women in the Middle East to pursue careers in male-dominated professions. As an active supporter of female leadership and entrepreneurial mindset, the campaign is centered around Porsche’s commitment to supporting women’s empowerment within the company and beyond.