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Kuwaiti architect Hend Almatrouk on the need for change for women – Emirates Woman


January’s – ‘The Positivity Issue’ – Download Now
Kuwaiti architect Hend Almatrouk, the owner of urban design firm Studio Toggle, discusses being a woman of firsts and how women are underestimated in male-dominated fields.
You’re a woman of many firsts in your career. What is it like being a woman in this region to pave the way for others?
There is a general tendency to underestimate women working in traditionally male-dominated fields. As a woman entrepreneur in the construction industry, operating in the middle east can be extremely challenging. I have had to challenge the norms and overcome stereotypes to get Studio Toggle to where it is right now. I believe my biggest challenge in the early days was to convince potential clients that being a woman-led team does not make Studio Toggle any less capable of designing and executing projects of any scale and to prove that we can do it better than anybody else. I have learnt that confidence is the key and tha ....

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Porsche backs Female Empowerment across the Middle East


#DriveDefinesHer: Panamera campaign that celebrates female role models.
To mark the upcoming regional release of the latest Panamera, Porsche Middle East, and Africa FZE has launched
#DriveDefinesHer, an inspirational campaign that sees the brand partner with a select group of inspiring and driven females from the UAE, Saudi Arabia, and Kuwait to support and celebrate the determination of female leaders across the Gulf region.
In keeping with the model’s tagline of
Drive Defines Us, Porsche has uncovered unique and inspiring stories of highly ambitious women who are making significant strides within their line of work.
#DriveDefinesHer is shining a spotlight on their achievements, with the aim of encouraging other women in the Middle East to pursue careers in male-dominated professions. As an active supporter of female leadership and entrepreneurial mindset, the campaign is centered around Porsche’s commitment to supporting women’s empowerment within th ....

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