Welcome to the world of AI. Configuring a new car, especially a Porsche, is a thrilling and exciting experience for everyone. It's not every day you get to place an order for a brand new Porsche 911 Turbo or all-electric Taycan. Automakers have recognized that customers often like to personalize their vehicles to varying degrees, though not quite to the extreme (and pricey) customization level of Bentley and Rolls-Royce. Porsche has just launched a new function for its online car configurator that some buyers are sure to find extremely useful. Introducing the new "Recommendation Engine," a function that uses Artificial Intelligence to help buyers narrow down the billions of potential build combinations. It only requires a fraction of a second to do so.