Portman Group issues CBD guidance 21st April, 2021 by Nicola Carruthers UK watchdog the Portman Group had released guidance on the packaging and marketing of alcohol products that contain cannabidiol (CBD). CBD has become a popular ingredient in alcoholic drinks As the trend for alcoholic products infused with CBD continues, the Portman Group has provided advice for producers in relation to the Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks. The new guidance has been designed to help producers comply with the Code. Portman Group CEO Matt Lambert said: “CBD is becoming an increasingly popular ingredient, and its use in alcohol products is no exception to this trend. We have responded quickly to this change in the market by issuing category guidance.