Photo by Kodiak Greenwood At Sierra Mar, the indoor air quality is now equal to or better than fresh air outside. Owner Mike Freed on why his hotel is one of the best in the world, how it has pioneered luxury sustainability, and his favorite room. share this article The Great American Road Trip has made a post-COVID resurgence this year. Itâs been great news for the 40-room Post Ranch Inn, set right along Californiaâs iconic Route 1 on Pacific-hugging cliffs. In fact, âweâre sold out,â says Mike Freed, managing partner of Passport Resorts and Post Ranch Inn. âWeâre as busy as weâve ever been,â pointing out that stretches of 2020 and 2021 have been among the best-booked months since the inn opened in 1992. This pioneer in ecoluxury is a definitive part of the dramatic Big Sur coastline, and a showcase for how high-end hospitality can pave the way in sustainability initiatives.Â