To print this article, all you need is to be registered or login on Mondaq.com. In a case "markedly similar" to the #MAGICNUMBER108 case of two years ago [which Cub fans may remember], the Board sustained the University of Kentucky's opposition to registration of the proposed mark 40-0 for t-shirts, finding that the term is a widely used, common expression that fails to function as a trademark. The University did not go undefeated, however. The Board dismissed UK's fraud claim and granted the applicant's motion to amend its use-based application to delete certain goods for which the mark had not been used.