Lyft just keeps on innovating. Not content to rewrite labor law in its favor, in September of 2020 the ride-hail company unveiled a new pay structure for its drivers that â surprise! â means they're paid less per ride. Dubbed Priority Mode, drivers exchange a 10 percent pay reduction in the hopes of getting more rides funneled their way. In theory, this might translate to enough additional rides to make up for 10 percent cut and perhaps even more so. However, as CNET reported Friday, things haven't exactly worked out that way for some drivers. "I knew that this just was another way for the company to take more money from the drivers," Earla Phillips, a Lyft driver based in Toronto, told CNET.