Property portal 99 Group names dentsu's Happy Marketer as digital partner Details 23 February 2021 Property portal 99 Group has appointed dentsu Singapore’s Happy Marketer, a Merkle company, to drive its data-led digital marketing roadmap through Google Analytics 360 - the first such collaboration between the property platform and a digital marketing agency. Tapped for its experience with Google Analytics (GA) across industries and geographical markets, Happy Marketer, part of dentsu Singapore’s customer experience management (CXM) Group, will support 99 Group in transforming its customer journey, enhancing user experience, and boosting user acquisition on the property search portal. Leveraging data from GA, Happy Marketer will partner 99 Group in analysing customer engagement trends on its website and app to build a robust blueprint for a more seamless customer experience. By creating a clear data foundation strategy, 99 Group will be able to benefit from clean data collection with consistent sharing across its adtech and martech platform.