Puma has signed Indian fast bowler Mohammed Shami as its brand ambassador, adding to its roster of sports icons. Shami will endorse Puma's footwear, apparel, and accessories through various activities and campaigns. Puma has also created a new bowling spike with a mid-sole designed to support fast bowlers. Shami is known for his impressive track record in cricket and has been a key member of India's pace bowling unit. Puma's revenues in FY22 reached Rs 2,980 crore, surpassing Adidas, Nike, and Reebok combined.