Purple Innovation Reports Record Fourth Quarter and Full Year 2020 Results Fourth Quarter Net Revenue Increased 40% and Operating Income Increased 171% Full Year Revenues Increased 51% and Operating Income Increased 339% Establishes 2021 Revenue Guidance Range of $840 to $880 Million News provided by Share this article LEHI, Utah, March 4, 2021 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure ™ Mattress," today announced results for the fourth quarter and year ended December 31, 2020. Fourth Quarter Financial Summary (Comparisons versus Fourth Quarter 2019) 1 Direct-to-Consumer (DTC) revenue increased 57%; Wholesale revenue increased 9% Gross margin was 47.2% compared to 47.7%. Operating expenses as a percent of net revenue were 42.9% as compared to 45.4%.