July 5 2021, 8:50 am | BY Ricki Green | 4 Comments Queensland University of Technology (QUT) has launched a new campaign via BCM Group that takes QUT’s long-established ‘Real World’ positioning to the next level in a fast-paced and striking visual narrative that follows the journey of real students on their epic race to success.
Directed by renowned filmmaker Mark Toia ‘the real world starts here’ campaign, delivered as 30” and 60” films, is timed to the voice of young slam poet, who’s words carry us from the students’ very first day, through a dynamic series of student experiences on campus and out in the world, to a crescendo of career excitement and reward.