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QUT launches vivid next-gen take on 'the real world' in latest campaign via BCM Group


July 5 2021, 8:50 am | BY Ricki Green | 4 Comments
Queensland University of Technology (QUT) has launched a new campaign via BCM Group that takes QUT’s long-established ‘Real World’ positioning to the next level in a fast-paced and striking visual narrative that follows the journey of real students on their epic race to success.
 
Directed by renowned filmmaker Mark Toia ‘the real world starts here’ campaign, delivered as 30” and 60” films, is timed to the voice of young slam poet, who’s words carry us from the students’ very first day, through a dynamic series of student experiences on campus and out in the world, to a crescendo of career excitement and reward. ....

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Queensland University of Technology launches new campaign via BCM Group


Queensland University of Technology launches new campaign via BCM Group
July 5, 2021 9:19
Queensland University of Technology (QUT) has created a new brand campaign, working with BCM Group on both the creative and media placement to expand on QUT’s ‘Real World’ brand positioning.
The new campaign, titled ‘the real world starts here’, has been released ahead of QUT’s Open Day later in July, and includes a TVC directed by filmmaker Mark Toia.
The TVC is timed alongside the voice of a young slam poet, with words that go from the first day of a student across a wide range of experiences available on campus as part of a QUT education. ....

Mark Toia , Nick Ikonomou , Natalie Ryan , Christine Malek , John English , Katie Sevil , Dave Mooney , Chris Platt , Ryan Taubert , Cameron Clark , Leanne Cain , Paul Cornwell , Olivia Muir , Ben Ogrady , Holly Hayes , Xavier Amouroux , Laura Furness , Phil Mcdonald , Mike Rolfe , Home Campaign Assets , Digital Communications , Queensland University Of Technology , Media Agency , Production Company , Communication Services , Postproduction Company ,

From warzone to Olympic track; UN turns spotlight on refugee athletes in global campaign


From warzone to Olympic track; UN turns spotlight on refugee athletes in global campaign
April 7, 2021 8:59
A perilous trek from a warzone to Olympic running track is the centrepiece of a global campaign to raise awareness and support of refugee Olympic and Paralympic athletes in the lead up to the Tokyo Games.
Created by London-based Don’t Panic, ‘The Journey’ tells the story a refugee who flees her bomb-ravaged home before continuing her quest to train and compete in the Olympics.

Created by London-based Don’t Panic, ‘The Journey’ tells the story a refugee who flees her bomb-ravaged home before continuing her quest to train and compete in the Olympics. ....

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