Le Mars — Jim Green loved ice cream. So it was appropriate that on Saturday, as riders on the Register's Annual Great Bicycle Ride Across Iowa gathered in Le Mars for Sunday's launch of the ride's 48th edition, a memorial to the late, longtime director of the world's largest annual bicycle ride was dedicated in the northwest Iowa city that claims to be the "Ice Cream Capital of the World." The Wells Visitor Center & Ice Cream Parlor in the heart of downtown, where the ceremony took place, represents the history of family-owned Wells Enterprises and its most famous product, Blue Bunny Ice Cream, made in a sprawling plant on the city's south side.