Express News Service Considered one of the most talented rappers in India, Krishna Kaul—or KR$NA, as he is famously known—is ready with a unique offer for his next song in collaboration with rapper and singer Badshah. He would be using a racing game to promote the new release. A game has been devised by Paris-based independent digital music distribution and artist services company, Believe, to globally market the single—‘Roll Up’. The song is produced by independent hip-hop label Kalamkaar. In the game, the player driving a car needs to collect coins and save himself from barricades and the police. KR$NA will reward the top five winners who make the maximum score with a special customised hamper. “The concept of a racing game really goes with the song. In a sense, the game adds another level of engagement to the music. I think collaborations between the gaming culture and hip-hop music is the future,” says the artist who became the first Indian hip-hop artist to do a five-city album tour.