Premium Content Subscriber only A newly-created beach at East Ballina should be named in honour of a Ballina man who went missing at sea, according to locals. One of the outcomes of the dredging works at Shaws Bay was the creation of a new sandy beach in Pop Denison Reserve. While staff at Ballina Shire Council call it East Beach, it doesn't have an official name, and may never get one. But because everyone loves a good nickname, we decided to ask locals what it should be called. Of course, the jokers came out in full force on our Facebook page and suggested names such as Shark Beach, Sea Lice Cove, Midgies Bite Beach, Stingray Beach, Kevin, South Byron Bay, Balna Beach (after the popular Instagram page), Dredgebay Beach and Shore Bay.