Re-imagining manufacturing: Putting digital technology at the center of a post-pandemic new normal January 12, 2021 | Microsoft Stories Asia By Saj Kumar, Regional Business, Leader, Manufacturing, Microsoft Asia If weâve learned anything about doing business during the pandemic, itâs about the importance of embracing change. A willingness to adopt new digital technologies could determine whether an enterprise survives and thrives or struggles and fails in the months and years ahead. Many organizations in all sorts of sectors already understand this and are now busily building up their tech intensity and digital capabilities. Theyâre adjusting to the so-called ânew normalâ with agility and resilience â not just to maintain operations during these current tough days of lockdowns and restrictions, but also to grow and be competitive in the uncertain and complex business environment that lies ahead.