Rarely has a new year been so hotly anticipated. After such a challenging 2020, it is no wonder that the arrival of 2021 – with its promise of vaccines, mass testing, and a return (we hope) to some degree of normality – is so eagerly welcomed. Our annual series of articles looking at developments in various global label markets during the past year is, understandably, dominated by the impact of the Covid-19 pandemic. It is the unavoidable thread that binds the pieces together, and as such some recurring themes emerge. During the initial – largely global – lockdown beginning in March, economic activity plummets. However, many label converters – serving industries such as healthcare and food – see their customers increase orders as consumers stockpile essential goods. The converters adopt strict health and safety measures to protect employees, and respond with impressive alacrity and agility to highly challenging circumstances.