Cathy Cartagena is a program manager for the All of Us Research Program at UAB, but she is never far from her initial role as a recruiter for the program. “It has been 16 years now at UAB and everyone can tell you that I’m a natural recruiter,” she said. “Once you convince me about the program, you’ve got me.” Cartagena recalled wearing an All of Us jacket on a winter trip to New York. During the trip, another passenger asked her about the program. “I gave her all the information about joining and she didn’t even live in Birmingham,” she said with a laugh. “I said, ‘You need it. You need to check on this … find a location near you. Please enroll.