Reddit doubles down on ad verification with Oracle deal Reddit has partnered with Moat by Oracle Data Cloud to provide third party verification on ad views in the social news aggregators first viewability measurement collaboration. The integration provides independent verification of the viewability and reach of adverts carried on Reddit. Why is this important? Reddit is reaching out to third parties to verify ad views as its advertiser and user base continues to grow, reaching 52m daily active users at the last count - a 44% increase on the year before. Moat by Oracle Data Cloud is Reddit's first port of call, serving as an additional independent voice on viewability and reach.