"Our intention is to revive the PDR brand, honor its heritage, and re-cement it as an iconic event and institution within the Philadelphia running community," PDR organizers write in marketing materials describing their long-term vision for the new race. The PDR will be re-launched as a hybrid nonprofit-for profit entity, giving Students Run Philly Style an influential say in how the race takes shape. "This is an opportunity to bring back an iconic race and use its prominence and revenue potential to foster an inclusive Philly running community," said Andy Kucer, executive director of SRPS. "We hope the PDR will celebrate all strides of life and welcome everyone with open arms. With our expertise in this area and our local business partners, we have the chance to make a measurable impact in creating a more equitable and inclusive running community in Philadelphia."