Rich Texas Donors Threaten to Pull Funding if Players Don't Sing School Song On 3/1/21 at 7:41 PM EST Rich donors and alumni of the University of Texas have threatened to stop feeding the cash cow otherwise known as the school's athletic department if the Longhorns quit playing the alma mater that is more than 100-years-old. The threats aren't just about monetary donations to the school and various other benefactors. They're threatening to cancel season tickets, boycott games and shut off the money if the school doesn't play "The Eyes of Texas" at sporting events. One football player tweeted that he and his teammates have been told they should look for jobs outside of the state of Texas if they don't stay to sing the song after their contests.