Article content When Anthony Lacavera saw that Rogers Communications Inc. was buying western rival Shaw Communications for more than $20 billion earlier this week, the telecom industry veteran was a little disappointed but not surprised. Lacavera, after all, founded Wind Mobile in 2008 as an upstart wireless provider, and battled against regulators and Canada’s big three telcos for years before Shaw finally absorbed Wind and rebranded it as Freedom Mobile in 2016. We apologize, but this video has failed to load. Try refreshing your browser, or Rogers-Shaw merger leaves Wind founder disappointed, but not surprised Back to video While the emotional connection to Wind has diminished, watching the budget-friendly carrier go the way of the big three still brought a twinge.