» Royal Caribbean has sold its Azamara brand including 4 ships for $201 million as the company continues to push back 2021 sail dates Royal Caribbean has sold its Azamara brand including 4 ships for $201 million as the company continues to push back 2021 sail dates Brittany ChangMar 19, 2021, 19:51 IST An Azamara ship.Adalberto Roque/AFP via Getty Images Royal Caribbean has sold its Azamara cruise line brand to The cruise industry disruptions amid the COVID-19 pandemic. Royal Caribbean has sold its Azamara cruise line for $201 million while cruises in the US remain docked during the COVID-19 pandemic, the company announced Friday. Sycamore Partners, the private equity firm purchasing Azamara in cash, now owns the cruising brand and its fleet of four ships, including one that was just acquired. Carol Cabezas, Azamara's COO, will serve as president of the cruise line, according to a press release from January when the agreement was first announced.