Salesforce introduces Loyalty Management DUBAI, February 11, 2021 Salesforce, the global leader in CRM, has announced Loyalty Management, a new product for companies across industries, including retail, consumer goods, manufacturing, travel and hospitality, to increase customer trust and engagement.
Built on the Salesforce Customer 360 Platform, Loyalty Management allows companies to build intelligent loyalty programmes for both B2B and B2C customers with a flexible, configurable, and quickly deployable solution that fits their specific needs.
With Loyalty Management, companies can provide more personalised consumer experiences, evolve their loyalty programmes to stay current with customer expectations and help drive business value by creating loyal, lifelong customers.