The SBC Digital Latinoamérica conference and exhibition is set to feature a speaker line-up of 60 senior executives and specialists with unrivalled experience in the betting, casino and lottery markets across the region. The agenda for the event on 2-3 March 2021 will examine the key issues shaping the growth of the industry in Brazil and Argentina, regulatory progress in multiple territories in the region, advertising strategies for newly-regulated markets, the transition of lotteries into digital businesses, and how to tailor products to local audiences. In order to deliver much-needed information on the opportunities opening up for the industry in the region and ideas for how to tackle the challenges in those emerging markets, organisers have curated a roster of high-level experts from operators, regulators, law firms, specialist gaming marketing agencies, and professional sports.