Scott’s Oats unveils new pack design Print 19th February 2021 Porridge brand Scott’s Oats is launching a new pack design to “highlight the authenticity and heritage of the brand”. The new design will be available across Scott’s Original Porage Oats and Old-fashioned Oats from 22 February, supported by a shopper marketing campaign in Scotland. The brand said its Porage Oats are growing at 13.8%, outperforming the traditional oats segment (8.6%). It said 57% of “hots” segment sales occur during the colder months, so “shoppers will be on the lookout for established oats brands to give them the best start to the day”.