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Packaging Refresh For Scott's Oats

Packaging Refresh For Scott's Oats
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Scott's Oats unveils new pack design | Talking Retail

Scott’s Oats unveils new pack design
Print
19th February 2021
Porridge brand Scott’s Oats is launching a new pack design to “highlight the authenticity and heritage of the brand”.
The new design will be available across Scott’s Original Porage Oats and Old-fashioned Oats from 22 February, supported by a shopper marketing campaign in Scotland.
The brand said its Porage Oats are growing at 13.8%, outperforming the traditional oats segment (8.6%).
It said 57% of “hots” segment sales occur during the colder months, so “shoppers will be on the lookout for established oats brands to give them the best start to the day”. ....

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