Wed, Jan 20th 2021 8:11pm — Timothy Geigner The trademark dispute between Jack Daniels, famed maker of brown liquor, and VIP Products, maker of less famous doggy chew toy Bad Spaniels, has been a long and winding road. If you aren't familiar with the case, the timeline goes like this. VIP made a dog toy that is a clear parody homage to a bottle of Jack Daniels whiskey, called Bad Spaniels (get it?). Jack Daniels sent a C&D letter to VIP, claiming trademark infringement. VIP turned around and sued Jack Daniels for declaratory judgement that its product did not infringe, leading Jack Daniels to then file its own trademark lawsuit in response. The initial court ruling found for Jack Daniels, rather bizarrely claiming that VIP's product couldn't be expressive work, thereby protected by the First Amendment, because it wasn't a form of traditional entertainment. On appeal, however, the U.S. Court of Appeals for the 9th Circuit said that ruling was made in error, vacated it, and instructed the lower court to apply the Rogers test since the product was clear parody and expressive after all. Rather than have that fight, though, Jack Daniels instead petitioned the Supreme Court to hear its case.