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Woof: Jack Daniels Takes Fight Over Doggy Chew Toy To The Supreme Court

Thu, Sep 24th 2020 7:58pm
Timothy Geigner
Back in April, we wrote about a trademark dispute between Jack Daniels and VIP Products LLC. At issue was a doggy chew toy made as clear parody of the Jack Daniels bottle, with the branding changed to Bad Spaniels , along with other parody references. While Jack Daniels had initially won in court when VIP sought declaratory judgement that its use was non-infringing, upon appeal to the U.S. Court of Appeals for the 9th District, that decision was reversed. Key to that ruling was the court s assessment that, due to the parody nature of the product, it was an expressive work , and the lower court ought to therefore have applied the Rogers test, and vacated an injunction the lower court had applied. ....

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SCOTUS Refuses To Hear Case Between Jack Daniels And VIP Products Over Doggy Chew Toy

Wed, Jan 20th 2021 8:11pm
Timothy Geigner
The trademark dispute between Jack Daniels, famed maker of brown liquor, and VIP Products, maker of less famous doggy chew toy Bad Spaniels, has been a long and winding road. If you aren t familiar with the case, the timeline goes like this. VIP made a dog toy that is a clear parody homage to a bottle of Jack Daniels whiskey, called Bad Spaniels (get it?). Jack Daniels sent a C&D letter to VIP, claiming trademark infringement. VIP turned around and sued Jack Daniels for declaratory judgement that its product did not infringe, leading Jack Daniels to then file its own trademark lawsuit in response. The initial court ruling found for Jack Daniels, rather bizarrely claiming that VIP s product couldn t be expressive work, thereby protected by the First Amendment, because it wasn t a form of traditional entertainment. On appeal, however, the U.S. Court of Appeals for the 9th Circuit said that ruling was made in error, vacated it, and ....

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