“Corporations like General Motors have exploited our culture, undermined our power, and excluded Black entrepreneurs from participating in the value created by Black consumers,” said Combs, who first rose to fame in the 1990s as a hip-hop artist and record producer. In response, GM said that the company is currently meeting with Black-owned media enterprises as the automaker works on its plan to spend more with those properties. Chief Executive Officer Mary Barra will be in some of those meetings. Company spokesman Pat Morrissey said that for this year, GM doubled its spending with Black-owned media groups to 2%. “We will increase our spend with this important segment to 4% in 2022, and will continue to grow our spend thereafter with a target of 8% by 2025,” Morrissey said in an email. “We already have the highest diversity media spend in our industry and we believe this furthers that leadership and commitment.”