Seattle Kraken and Oak View Group Announce Partnership with Molson Coors Partnership brings Coors Light and Hop Valley into the arena News provided by Share this article Share this article SEATTLE, March 10, 2021 /PRNewswire/ -- The Seattle Kraken and Oak View Group (OVG) today announce Coors Light as the official domestic beer partner and Hop Valley Brewing Company as the official craft beer partner of the team and Climate Pledge Arena. The fan engagement focused partnership will provide both frost brewed Coors Light and local Hop Valley beverages to guests throughout the arena. The partnership includes two Coors Light branded bars inside Climate Pledge Arena, in-game and community fan activations and Coors Light's state-of-the-art Silver Seats including cupholders with Coldr™ technology ensuring that the last sip of beer will be colder than the first. The bars will be a premier destination for fans to engage with the brand and purchase Coors and Hop Valley Brewing Company products. While the partnership brings national momentum for Molson Coors, the local Pacific Northwest ties run deep.