Voice of the Industry Seizing the marketplace opportunity: B2B ecommerce cross-border expansion Wednesday 3 March 2021 10:36 CET | Editor: Alex Guzu | Voice of the industry John Caplan from Alibaba.com details the benefits that B2B marketplaces bring to merchants when it comes to mitigating the complexities of cross-border trade Online marketplaces that allow cross-border trade are enormous drivers of economic growth. For years, B2C platforms have been the centre of attention, with many not recognising the incredible growth underway in the B2B segment. This is indeed a huge miss: B2B ecommerce represents a USD 23.9 trillion market globally, according to the US International Trade Commission – six times that of the B2C ecommerce.