Semafone and Avaya Bring Leading Payment Security Capabilities to Contact Center Customers Semafone , the leading provider of data security and compliance solutions for call and contact centers, today announced a global reseller partnership with Avaya (NYSE:AVYA), the leader in cloud-based solutions designed to enhance and simplify communications and collaboration. This agreement brings Semafone into the Avaya ecosystem of alliances, with the goal of helping contact center customers solve the complex security and compliance challenges faced as they embrace a work from anywhere model. As multi-experience customer engagement gathers momentum, the need to support seamless, consistent user journeys across a wide range of digital touchpoints and modalities is driving a pivotal change in the contact center market. Additionally, with many industries moving to remote working models, the need for increased security is at an all-time high. A recent study found that 70% of cloud contact center users cite security and compliance as a reason to invest in cloud technology. The impact of the past year has truly driven the need for seamless, secure, PCI DSS compliant solutions as more customer payment transactions occur on the phone or over digital communication channels.