"We're really focusing on that early learning brain development," she said. Ms Parks said Baby Sensory was developed in the United Kingdom by child expert Dr Lin Day and was now embraced worldwide by mothers and fathers determined to give their bubs the best start in life. Baby Sensory Sunshine Coast's Laura Parks with baby "batgirl" during a themed dress up. "A baby' brain doubles in volume during the first year of their life," she said. "Studies have found over the years it (baby sensory activities) really lays the foundation for their future learning as well. "Each week's different for them to make it fresh and interesting - it's just magical to watch them from my perspective to see them develop," Ms Parks said.