Transcripts For SFGTV BOS Govt Audits And Oversight Committe

Transcripts For SFGTV BOS Govt Audits And Oversight Committee 20240712

Peskin. Thank you and clerk john carroll. Thank you to sfgovtv for airing this meeting. Mr. Clerk, do you have any announcements . Clerk yes. Both cable channel 26 and sfgov are scrolling a Public Comment announcement across your screen. To call in to the meeting, dial 4156550001. Enter the meeting code 1464157487, then pound, and pound again. To comment on an item, press star, three to enter the queue. Alternatively, you may submit Public Comment in either of the following ways. You may email me. I am john carroll, and im the clerk of the government audit and oversight committee. My email is john. Carroll sfgov. Org. Or you may mail in your comment to city hall. The address is 1 carlton e. Goodlett place, San Francisco, california, 94102. Items acted on today will appear on the board of supervisors agenda of september 15, 2020, unless otherwise stated. Chair mar thank you, mr. Clerk. Can you please call items 1 and 2 together. Clerk yes. Item 1 is a resolution receiving and approving the annual report for the Fishermans Wharf Community Benefit district and Fishermans Wharf portside Community Benefit district for fiscal year 20182019. Item 2 is a resolution declaring the intention of the board of supervisors to renew and expand a businessbased Business Improvement district known as the Fishermans Wharf portside Community Benefit district and levy a multiyear assessment on identified businesses in the district. Mr. Chair . Chair mar thank you, mr. Clerk. Id like to welcome chris cordes, senior Clerk Program manager with the office of management and workforce development. Thank you. Were here to talk about two items. One is the Fishermans Wharf Community Benefit district fiscal year 201819 annual repo report. We are governed by two acts. Streets and highways act 36600, and article three of the business and tax regulations code. This resolution covers the annual report for fiscal year 201819. Oewd assures that all c. B. D. S and bids are meeting their annual reduction plans and oewd provides the board of supervisors with a summary memo. The c. B. D. Is a unique c. B. D. In that its compromised of both a land and port side. In fiscal year 1819, they received approximately 715,000 in assessments. They submitted, and the pouredside received approximately 220,000. Both c. B. D. S expire in 2020. The land base did renew this summer and will be around for another 15year term. The current director of the c. B. D. Is mr. Randall scott, and hes here to present with me today. Oewd staff reviews the following budgetrelated benchmarks for all c. B. D. S. Benchmark one, whether the variance amounts for each Service Category was within ten servi Percentage Points from the Management Plan. Its important to note that the portside does not have benchmark two. Benchmark three, whether the variance between the budget amounts within each Service Category was within ten Service Points from the actual, and benchmark four, whether the c. B. D. Is accounting funds carried over from the Previous Fiscal Year and is accounting for projects in the current fiscal year. For benchmark one, the c. B. D. Did meet this requirement and his historically met it, as well, for both land side and the port side. For benchmark two, the c. B. D. Raised 23. 2 of their operating budget from nonassessment revenue. For this budgets versus actual for the landside c. B. D. , they met it and has historically met it, and the portside, the c. B. D. Has met it, and has been pretty consistent with the exception of fiscal year 1516. And the carryover, they decided how they would complete upcoming projects in our report. The c. B. D. Was successful in exceeding its general benefit requirement. It has hosted Successful Events and has partnered with the Broader Community to make the wharf a destination for locals and tourists alike. The c. B. D. Will sunset on august 3, 2020, and the portside c. B. D. Will sunset on december 31, 2020, and the renewal process is slated to be concluded before that date. If theres no question for oewd on this portion of the presentation, i would like to turn it over to mr. Scott for his presentation on fiscal year 1819. Chair mar thank you, mr. Cordes, for the presentation. I dont have any questions. Supervisor peskin i just want to thank Randall Scott and his staff, and most importantly, the payors of the c. B. D. For the work that theyve done precovid, during covid, during times of unrest at Fishermans Wharf. Thank you, mr. Scott, and your staff. Thank you, supervisor. Good morning, chair mar, supervisor peskin, and vice chair haney. Thank you for allowing me to present our fiscal year report. Although the Fishermans Wharf Community Benefit district technically has two districts as previously mentioned, we have historically and plan to continue to submit our annual report as a single entity. Id like to take a brief moment to thank you, supervisor peskin, for all of your support, leadership, and partnership, which allows us in the wharf and the payors to sustain a cleaner and safer destination for San Francisco and the tourists who come to visit. Next slide, please. Briefly, although Fishermans Wharf c. B. D. Has been in existence since 2006, with operations beginning in 2007, we did not begin our clean and safe operations until 2017. Been expanded in 2018 to more ambassadors and yearround. Expansion efforts to clean and safe has become a priority. Next slide, please. As you can see, in 1819, we removed over 35,000 pounds of trash, almost 4,000 graffiti and stickers removed, and 4,000 street items to beautify the neighborhood. You know, whatever we can paint and cover up to make it look nice and pretty, we do. There are also a number of quality of life issues that we regularly address, which include 800 public disturbances, 1300 public campingsleeping calls that we respond to gently and compassionately, i might add. We have a good rapport with the regular individuals who are unfortunately on the street in our district, and, you know, we have kind of a partnership and an agreement with them on good street behavior. Id like to point out that the primary role of Fishermans Wharf c. B. D. Ambassador is hospitality. With that, we logged almost 1800 hospitality actions in 1819. Marketing highlights, participating with businesses on a fullpage comarketing ad in the october 2019 magazine of alaska airlines. Received 10,000 in free advertising from iheart radio for inkind advertising, as well as the signs that sit on top of uber cars. Optimize website loading time, so our Marketing Team has done a phenomenal job, so its been great coming on with them. And then, of course, we have our great traditional print marketing, the bars contraction ashe hunt, which has been a Successful Program in 1819, bring back the night life. Its just a fun little, you know, pamphlet that you get, and you go around and get stamps at the various bars that you attended. And its free. Anyone can participate, and its just there to drive for business to our night life. Next slide, please. Key metrics and insights, we had approximately 18. 1 million visitors to the wharf in 2018. About 65 of san franciscans came to the wharf, so of those people that came to the city and county of San Francisco, that many came to the wharf. 150plus. 33 of the visitors spend between 150 and 300 per visit, so as mentioned previously, we are a serious economic engine for the city and county of San Francisco and look forward to returning to that as soon as we get a little more break from this virus thats covering the country. Our annual revenues and expenditures, as mr. Cordes presented, we keep our numbers tight. Revenue for 1819 was approximately 1. 2 million. 25 for several corporations, 47 district identity and streetscapes improvement, 27 administration, 7 contingency reserve. Next slide, please. I was fortunate enough to take over the reigns of the district in 2019. Rachel brown did not finish she finished the 1819 fiscal year but is not pictured here, and that is my report for the c. B. D. All right. So the second half of the presentation, item number two, is the portside renewal. So theres a resolution of intention sponsored by supervisor peskin, which i will be presenting onto expand and renew the Business Improvement district, known as the portside c. B. D. Randall scott will be detailing the c. B. D. Plan. The proposed budget for the district will be 275,000. There are approximately 45 businesses that would be represented under the Fishermans Wharf portside c. B. D. , all of which will be provided with a variety of supplemental sources and activities that provide specific benefit to see the businesses who would pay the assessment, including clean and safe, marketing and assessment, and operating contingencies. On march 18, the petition was presented to the board of supervisors with 34. 5 support renewing the portside c. B. D. For a 15year period. Per the resolution of intention, on november 17, a ballot hearing will occur where ballots will be counted. If the required Business Owner vote threshold is met, the board of supervisors may vote to establish the proposed district. I will turn the rest of the presentation over to mr. Scott, and we are both here to answer any questions about the proposed resolution or the new Fishermans Wharf portside c. B. D. Great. Thank you, chris. Chair mar, supervisor peskin, vice chair haney, thank you, once again, for having us here today to talk about the portside renewal. Want to acknowledge supervisor aaron peskin, district 3, for your consistent support and counsel which has been and im sure will continue to be very valued for myself, our staff, and, you know, the patrons and Property Owners and businesses of the northern waterfront. Supervisor peskin randall, its amongst the first we created in the city a long time ago. Well, we want to keep that going. Weve got the land side, and weve got to work on the businesses that are suffering, but i think well overcome that hurdle just fine. I also want to thank chris, mr. Cordes, for all of his support and, you know, just there when i you know, when i call him. These are two c. B. D. S two different c. B. D. S were here to talk about the portside today. Its challenging as a city just because you have a business as well as a land side, and were renewing both this year. Chris, thank you for that and for taking all my calls and emails, so and lastly, i want to thank our Steering Committee and board of directors as a whole for providing me the tools, support, and staff i needed to make this renewal of the district a reality. [inaudible] has grown with substantial Business Owner investment into the world premier and Visitor Experience that has come to be. So world class hotels, kind of attractions. You know, were an international icon, the wharf is, and its the c. B. D. Has been a key partner in that. The evolution of our clean and safe, as you can see, when the district was recently formed, the focus was not on clean and safe, and we did not have supplement cleaning on the portside. So for renewal, we will be looking the at adding a cleaner one of the restaurants, when i sat down with them when i first got there, asked me and they said randall, we want what they want, meaning landside; they want clean and safe. What we did was retool the portside Management Plan and accommodate as much as we can for that. So the portside budget is approximately 75 of the operating budget, and ill get to that in a minute. Approximately 135,000. Approximately 75,000 of that is prescripted, meaning we have a budget of 25,000 to sponsor for the city and county of San Francisco for the fourth of July Celebration and fleet week. That leaves about 80,000 for maps and distribution, crab wheel lighting, rack cards, wharf fest, night life promotions, director of marketing, media fan tours, so its pretty effective when it comes to ad spends. So marketing is a pretty important part of portside c. B. D. S missions. Leveraging our nonprofit status for collective ad buys, we have been able to effectively promote the district around the world. Although the future will differ in our key marketing and messaging, our Marketing Efforts will be key to the rebirth of the wharf and the city as a whole. We have 51,000 total page likes on our facebook. Our page reach is almost 350,000. Those are people that actually see our page. Next slide, please. So as you can see here, you know, a picture is worth 1,000 words. Printing and distribution of the Fishermans Wharf materials around california and key cities around the United States, interact with selfguided tours, social media, and media guided tours, fleet week, crack wheel, Media Resource for stock images, marketing functions, efficiently and effectively day in and day out. Weve had a great time, and ive actually, as an interim, hired someone who was laid off from pier 39 for director of marketing. Clean and safe. So the pouredside clean and safe program is new because i worked very closely with the port of San Francisco to identify where the c. B. D. Could supplement what the port covers as far as cleaning and safety, so we identified five days a week that we could have a cleaner where the port doesnt have a cleaner. Obviously, that might change, depending upon, you know, Staffing Levels that the port can sustain, given theyre ahead to the budget. Its very tough to keep the area clean when you have clam chowderladen sourdough bowls that the birds are trying to pick up and fly around. So thats the cleaning some of the safety hours will be supplemented with the remaining budget to have private Security Patrols on the portside. The methodology i want to address here, and thats on the bottom of each slide here, and its that pouredside assessment portside assessments are based on some of the fixed receipts on the portside of the district. Some of the portside businesses are unique in that i. E. , we have boats. Those are fixed rate items. We also have pier 39, which is a collective of businesses, so those businesses are flat rate. We also have the remainder of the businesses, primarily restaurants and retail, are based on gross receipts. So as we form this year, one of the things we continue to stress to the restaurants who are on the gross receipts is that their their assessments will be very, very little next year, and because its based on gross receipts, we are planning for this, and we have contingency to operate on the Management Plan in the event we plan on and those receipts being very low next year. Our c. B. D. Is the only c. B. D. In the entire city that has the capability of increasing our revenue by partnering with the business and increasing their revenue. So we can actually increase our revenue by actually making our businesses more successful, so i look at that as a huge Partnership Opportunity for us moving forward down the road. So next slide, please. So marketing for the next 15 years, were tuning that down to 45 of the budget, roughly 45,000, again, thats an estimate, and we hope to grow that, making our businesses pe portside more successful. Next slide. Administration, so in the past, we have had a parttime marketing director in conjunction with the landryside c. C. B. D. Budget, we plan on having landside c. B. D. Budget, we plan on having a plan that will increase it even more. And then, our staff. Right now, were making it happen on the streets. I just received word that we have a conditional approval for jefferson street and part of beach street to expand the socially distance for the wharf to make it easier to be outside and enjoy what San Francisco has to offer. So with that, i will close, and thank you very, very much for this opportunity, and we look forward to working with the supervisors and the city and county of San Francisco to move our city forward. Chair mar all right. Thank you. Thank you so much, mr. Scott or director scott for the presentation and for all of your important work that you and your team have been doing to support one of the most iconic and Business Districts in our city. Vice chair peskin, do you have any remarks . Supervisor peskin i do want to concur with mr. Scott that we also owe a debt of gratitude to chris cordes of oewd who not only presides overall the c. B. D. S. Im hopeful that the initial 38 not expand into the majority that will be 38 will expand into the majority that will be needed by this board, and i hope that the Business Owners will see fit to vote in favor of the renewing the portside c. B. D. , and subject to comment, i would like to make a motion to send items 1 and 2 to the full board with a positive recommendation. Chair mar thank you, vice chair peskin. Why dont we go

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