Shake Shack earmarks sparkly 'Pride shake' sales for The Trevor Project Thu. May 27, 2021 7:30 AM by Gerald Farinas photo credit // gerald farinas It is one thing for corporate America to pander to LGBT persons during Pride month to boost sales. It is another when some of those sales go to actual LGBT causes. New York City-based Shake Shack is earmarking some of its Pride sales toward The Trevor Project—a national crisis intervention and suicide prevention organization serving LGBT persons under 25 years old. “Shake Shack has been an advocate of diversity and inclusion since the company's early beginnings and actively supports the LGBT community, from team members to guests, year-round,” the nonprofit told GoPride.com.