Shift To Life Online Drives Data Centre Demand From Hyperscalers And Investors The rise in supply in London’s already mature data centre market is inspired by lockdown demand and new data-hungry devices from Apple, and games hubs like Xbox and Playstation. Linesight Managing Director Michael Riordan, whose consultancy is advising on 46 live data centre proposals across Europe, said demand is focused on larger providers — the hypserscalers like Amazon, Google and Facebook — because most of the UK’s data centre demand can be met from existing resources. “Big tech is building, although predominantly in Europe because land and power is cheap and abundant compared to the UK, so it's more cost-effective," Riordan said. "But there are some large projects in and around London where operators are looking for 50MW of capacity or more.