Shopping on social networks is shaping up to be a particularly booming market in the near future. In the next three years, the size of the social commerce market is expected to grow 2.5x to reach USD 1.2 trillion worldwide. It’s a trend that’s increasingly widespread and largely driven by Generation Z.
According to an Accenture study titled Why Shopping’s Set for a Social Revolution, so-called social commerce is expected to be worth USD 1.2 trillion by 2025, while the current global market...