SHOT Show Goes Virtual but FIRE Expo Rages Onward When NSSF decided to cancel their annual tradeshow this year, in lieu of a virtual show, there was a collective sigh of disappointment inside the gun industry. Not only is it an opportunity to check out all the new products in the industry, it’s also the chance to get hands-on experience. Industry Day at the range offers media a chance to shoot the latest and greatest guns before anyone else gets a chance. While that is great for the media, it’s not so great for the general public. The Firearms Industry Range Expo (FIRE) aims to solve this problem.